Check out my article in the December 2009 issue of Wisconsin Lawyer: Endorsements, Testimonials, and Bloggers: The New FTC Guides. This article spends a little more time on advertising endorsement issues in general, not just with regard to bloggers.
Check out my article in the December 2009 issue of Wisconsin Lawyer: Endorsements, Testimonials, and Bloggers: The New FTC Guides. This article spends a little more time on advertising endorsement issues in general, not just with regard to bloggers.