I was on a great panel yesterday with Susan Getgood from Blog With Integrity and Kristen Berman from Intuit, here at the Blissdom 2010 Conference. One of the difficult questions that came up is around the FTC Advertising Guides. As many of you know, Blog With Integrity did a Webinar in November with Mary...
I’ll be speaking at Blissdom, in Nashville, Tennessee on February 5, 2010! The panel is called “You Should Know Better: A Blogger’s Guide to Legal, Accounting and FTC Guidelines.” And I will be appearing with the very talented Susan Getgood, one of the founders of the Blog With Integrity project. I can hardly wait!
Check out my article in the December 2009 issue of Wisconsin Lawyer: Endorsements, Testimonials, and Bloggers: The New FTC Guides. This article spends a little more time on advertising endorsement issues in general, not just with regard to bloggers.