Yesterday I had the great opportunity to speak with Penny Sansevieri and Paula Kampf of The Publishing Insider program on BlogTalkRadio. We talked about how the new FTC Guides about product endorsements apply to book bloggers, authors, book publishers, and book marketing people. It was a great discussion — you can listen to it...
Today the Federal Trade Commission published final revisions for its Guides Concerning the Use of Endorsements and Testimonials in Advertising , which now explicitly includes bloggers and other forms of “new media.” Based on comments submitted to the FTC when it published the Guides revisions as a proposal: he Commission is setting...