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	<title>Liza Barry-Kessler &#187; blog with integrity</title>
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	<description>Social Media Law &#38; Privacy/Data Security Compliance</description>
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		<title>Advising Blog With Integrity</title>
		<link>http://www.privacycounsel.net/2010/03/18/advising-blog-with-integrity/</link>
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		<pubDate>Thu, 18 Mar 2010 16:12:59 +0000</pubDate>
		<dc:creator>Liza</dc:creator>
				<category><![CDATA[ftc]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blog with integrity]]></category>
		<category><![CDATA[blogger disclosure]]></category>
		<category><![CDATA[david wescott]]></category>
		<category><![CDATA[ftc guides]]></category>
		<category><![CDATA[gwen bell]]></category>
		<category><![CDATA[isabel kallman]]></category>
		<category><![CDATA[lisa stone]]></category>
		<category><![CDATA[liza barry-kessler]]></category>
		<category><![CDATA[susan getgood]]></category>

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		<description><![CDATA[I&#8217;m proud to announce that I have been asked to be one of the five members of the Blog With Integrity Advisory Board! Blog With Integrity is a fantastic group, making a difference in helping bloggers and businesses use best practices and comply with Federal Trade Commission Guides. And my fellow Advisory Board members are an amazing group: Gwen Bell, Isabel Kallman, Lisa Stone and David Wescott. It is an honor to be part of the group, and I look forward to working together in support of Blog With Integrity&#8217;s important work.]]></description>
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		<title>Speaking at Blissdom</title>
		<link>http://www.privacycounsel.net/2010/01/05/speaking-at-blissdom/</link>
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		<pubDate>Tue, 05 Jan 2010 18:25:31 +0000</pubDate>
		<dc:creator>Liza</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blissdom]]></category>
		<category><![CDATA[blog with integrity]]></category>
		<category><![CDATA[ftc guides]]></category>
		<category><![CDATA[susan getgood]]></category>

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		<description><![CDATA[I&#8217;ll be speaking at Blissdom, in Nashville, Tennessee on February 5, 2010! The panel is called &#8220;You Should Know Better: A Blogger’s Guide to Legal, Accounting and FTC Guidelines.&#8221; And I will be appearing with the very talented Susan Getgood, one of the founders of the Blog With Integrity project. I can hardly wait!]]></description>
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		<title>FTC Guidelines for Ads Now Apply to Social Media</title>
		<link>http://www.privacycounsel.net/2009/10/05/ftc-guidelines-for-ads-now-apply-to-social-media/</link>
		<comments>http://www.privacycounsel.net/2009/10/05/ftc-guidelines-for-ads-now-apply-to-social-media/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 20:02:14 +0000</pubDate>
		<dc:creator>Liza</dc:creator>
				<category><![CDATA[federal action]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[blog with integrity]]></category>
		<category><![CDATA[blogger disclosure]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ftc]]></category>
		<category><![CDATA[ftc advertising]]></category>
		<category><![CDATA[ftc endorsements]]></category>
		<category><![CDATA[ftc guides]]></category>
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		<category><![CDATA[mommybloggers]]></category>
		<category><![CDATA[payola]]></category>
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		<category><![CDATA[sponsored tweets]]></category>

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		<description><![CDATA[Today the Federal Trade Commission published final revisions for its Guides Concerning the Use of Endorsements and Testimonials in Advertising [81 page pdf], which now explicitly includes bloggers and other forms of &#8220;new media.&#8221; Based on comments submitted to the FTC when it published the Guides revisions as a proposal: [T]he Commission is setting forth a construct for analyzing whether or not consumer-generated content falls within the definition of an endorsement in Section 255.0(b) of the Guides. The Commission will, of course, consider each use of these new media on a case-by-case basis for purposes of law enforcement, as it does with all advertising. That construct focuses on this fundamental question: [I]n disseminating positive statements about a product or service, is the speaker: (1) acting solely independently, in which case there is no endorsement, or (2) acting on behalf of the advertiser or its agent, such that the speaker’s statement is an “endorsement” that is part of an overall marketing campaign? The specific set of facts that the FTC will examine when considering enforcement actions include: whether the speaker is compensated by the advertiser or its agent; whether the product or service in question was provided for free by the [...]]]></description>
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