I’ll be speaking at Blissdom, in Nashville, Tennessee on February 5, 2010! The panel is called “You Should Know Better: A Blogger’s Guide to Legal, Accounting and FTC Guidelines.” And I will be appearing with the very talented Susan Getgood, one of the founders of the Blog With Integrity project. I can hardly wait!
Today the Federal Trade Commission published final revisions for its Guides Concerning the Use of Endorsements and Testimonials in Advertising , which now explicitly includes bloggers and other forms of “new media.” Based on comments submitted to the FTC when it published the Guides revisions as a proposal: he Commission is setting...