Book Bloggers, Book Marketing, and the FTC Guides

Yesterday I had the great opportunity to speak with Penny Sansevieri and Paula Kampf of The Publishing Insider program on BlogTalkRadio.

We talked about how the new FTC Guides about product endorsements apply to book bloggers, authors, book publishers, and book marketing people.

It was a great discussion — you can listen to it on-demand. Penny & Paula are lively, intelligent hosts, and I had a great time talking with them.

They also pointed me to several interviews and public appearances that FTC officials have done with the book industry and book media. At first glance, it looks like the various FTC officials are not all on the same page about fundamental questions like, to whom do the Guides apply? When is a disclosure required? Over the next couple of days, I’ll gather the various articles and posts, and provide a summary with my opinion about the bottom line(s) here.