New: The Social Media Forum Video Blog

December 3, 2009
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I’m doing a great new project with Kyle Blades of Time for a Rebel and and Paul Hager of IT Pro USA. Together, we’ve launched The Social Media Forum, and are rolling out a series of video blog discussions on hot topics in the art, science, and law of social media. Check them out,...

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Register Now – CLE Webinar on Social Media Challenges for Lawyers and Clients

November 30, 2009
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On January 27, 2010, I’ll be conducting a webinar called Social Media Challenges for Lawyers and Clients. The webinar is through the State Bar of Wisconsin, and will also include Tim Pierce, Ethics Counsel, State Bar of Wisconsin. Important details: 2 CLE credits, from 11:30 am-1:30 pm, Central time, register through the State Bar....

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Liza Speaking at Atlanta RIMS Educational Conference

November 11, 2009
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I’m very excited to go down to Atlanta on February 18, 2010, to speak at the Atlanta RIMS Educational Conference. In case RIMS is a new element for your acronym soup, it isn’t a car accessory company. RIMS is the Risk and Insurance Management Society, the professional organization for corporate risk management professionals. I...

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Liza Speaking at UWM, State Bar of Wisconsin

November 10, 2009
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I’m very excited to report that I’m speaking on a panel next week 11/18, called “Social Media: Thinking for Tomorrow.” The panel is co-sponsored by the UWM Department of Communication and Wired in Wisconsin. I’m also doing 2 CLE presentations with the State Bar of Wisconsin. The first presentation will be a January 27...

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Book Bloggers, Book Marketing, and the FTC Guides

October 21, 2009
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Yesterday I had the great opportunity to speak with Penny Sansevieri and Paula Kampf of The Publishing Insider program on BlogTalkRadio. We talked about how the new FTC Guides about product endorsements apply to book bloggers, authors, book publishers, and book marketing people. It was a great discussion — you can listen to it...

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FTC Guidelines for Ads Now Apply to Social Media

October 5, 2009
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Today the Federal Trade Commission published final revisions for its Guides Concerning the Use of Endorsements and Testimonials in Advertising , which now explicitly includes bloggers and other forms of “new media.” Based on comments submitted to the FTC when it published the Guides revisions as a proposal: he Commission is setting...

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