ftc

Liza Speaking at Atlanta RIMS Educational Conference

November 11, 2009
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I’m very excited to go down to Atlanta on February 18, 2010, to speak at the Atlanta RIMS Educational Conference. In case RIMS is a new element for your acronym soup, it isn’t a car accessory company. RIMS is the Risk and Insurance Management Society, the professional organization for corporate risk management professionals. I...

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Book Bloggers, Book Marketing, and the FTC Guides

October 21, 2009
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Yesterday I had the great opportunity to speak with Penny Sansevieri and Paula Kampf of The Publishing Insider program on BlogTalkRadio. We talked about how the new FTC Guides about product endorsements apply to book bloggers, authors, book publishers, and book marketing people. It was a great discussion — you can listen to it...

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