Are you going to BlogHer Business ’10 this August? If you are a company that markets to women, you should be! The BlogHer Business Conference is described as “an annual “crash course” on best practices for reaching the most influential and powerful consumers — women online — in the quickly evolving social media world.”...
I was on a great panel yesterday with Susan Getgood from Blog With Integrity and Kristen Berman from Intuit, here at the Blissdom 2010 Conference. One of the difficult questions that came up is around the FTC Advertising Guides. As many of you know, Blog With Integrity did a Webinar in November with Mary...
Check out my article in the December 2009 issue of Wisconsin Lawyer: Endorsements, Testimonials, and Bloggers: The New FTC Guides. This article spends a little more time on advertising endorsement issues in general, not just with regard to bloggers.